Advertisers launch tactical post election ads

September 9, 2013 12:26

A series of brands have sought to capitalise on the conclusion of the federal election with tactical ads mainly focusing on Labor leader Kevin Rudd’s exit rather than Tony Abbott’s arrival.

Among the brands were lastminute.com.au, REA Group, Oral B and Sportsbet.

A full page advertisement for travel website lastminute.com.au said: “Dear Kevin, Can we help you? It’s time to take off.” The campaign also includes a social media component with a hashtag #whereshouldkevgo where users can suggest a location for Kevin Rudd to take his holiday.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

5 COMMENTS

Encyclic! 9 Sep 13

Can’t tell if these are in poor taste or just stupid.

User ID not verified.

Bear 9 Sep 13

All pretty cheap.

User ID not verified.

Fabfour 9 Sep 13

I like them – and no doubt Kevin Rudd would love the attention

User ID not verified.

B 9 Sep 13

This is pathetic!!

Ashamed to be called an australian if this is how these company’s carry on!

How these people even run a business is beyond me!! Needless to say if these ads are the real deal i would be promoting people NEVER associate themselves with these brands again.

DISGUSTING

User ID not verified.

Ann 9 Sep 13

Very clever and oportunistic

User ID not verified.