Advertising makes good better, but it won’t fix bad
Building on Lexlab’s new campaign, director and founder Alfie Lagos reflects on his experience in the advertising industry, reinforcing the premise that you can make a great ad, but it won’t fix a bad product.
For more than 20 years, I’ve lived in the trenches of advertising, spanning roles in agencies and publishers across the UK and Australia, running e-commerce side hustles, and eventually, launching Lexlab. This journey has been both humbling and enlightening, teaching me one undeniable truth: advertising is the ultimate amplifier, but only with a solid foundation.
Ever tried polishing a turd? Advertising a bad product is kind of like that. It might shine a little brighter for a second, but the stink? Still there.
Great ads can’t fix a bad product. Period.
