Affinity promotes Pete Mountford to creative lead
Pete Mountford is now a creative lead at Affinity.
The announcement:
As growth accelerators, AFFINITY specialises in recognising potential in their clients’ business. As past winners of AFR Boss Best Places To Work they apply this same commitment to the growth and development of their entire team. The icing on the cake is when there’s an opportunity to acknowledge exemplary talent within through a promotion. Today, AFFINITY is thrilled to announce the appointment of Pete Mountford to the role of creative lead after first joining AFFINITY in 2024 as senior copywriter.
Mountford brings a wealth of experience from a more than 20-year career in digital and traditional creative agencies, like Leo Burnett and RGA. In that time, Pete has delivered campaigns for some of Australia’s largest and most respected brands, including Telstra, ANZ, Google, and McDonalds. A passionate supporter of up-and-coming creative talent, he’s tutored at both AWARD school and ADMA Creative School. His work has been awarded at local and international shows including Caples, ADMA, AWARD and the Webbys.
Says CEO, Angela Smith: “Pete’s creativity, leadership, and entrepreneurial approach will only make our work stronger. He genuinely gets what we’re trying to do here – it’s so much more than outputs and creative awards. His drive and ambition have consistently delivered business-growing thinking. There’s a fire in his belly, and with the exciting stuff we have in the works, we know he’ll play a pivotal role in bringing our vision to life.”
Adds Mountford: “It was an easy decision to take on this role at AFFINITY; we have fantastic people, great clients, and a strong reputation for effective work. We’re on an upward trajectory and I’m excited about working with the team to push things even further.”
Source: Affinity
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