Agencies circle Kraft’s Oreo account following DraftFCB Melbourne closure

Oreo: where next?

Agencies are lining up to take on the advertising account of Kraft’s fast-growing biscuit brand Oreo following the closure of its agency DraftFCB Melbourne last week.

The popular American biscuit, which has been mounting a serious challenge to Arnott’s iconic Tim Tam brand on Australia’s supermarket shelves, has been tipped to move to DraftFCB’s Sydney office, Droga5 or Publicis Mojo, since the latter two shops already handle a number of Kraft snack brands.

It is just over a year since Kraft reshuffled its deck of agencies working on its snack brands, with Droga5 added to the roster while GPY&R Melbourne and The Ross Partnership were dropped.