Agencies create digital tennis game for ANZ’s Open sponsorship
Digital agency Mark and technology company Boffswana have built an ANZ branded tennis game in which visitors to the Australian Open can attempt to compete with player Sam Stosur.
Consumers play the Wii-style game using an adapted racket and see different video messages from Stosur depending on the quality of their serve.
Stosur launched the game by playing herself.
I’ve never heard of “Boffwana” they must be a new agency.
Which is particularly ironic as they had to resend the press release beause they speltt it wrong in a different way…
Now corrected – ta.
Cheers – Tim, Mumbrella
I always thought Boffswana was a misspelling.
That was painful to watch. The lag time from completing the serve to seeing the ball appear on screen was terrible. Then the little Stosur grabs. Ugh. The polite laughter dropping of as it went told you all you needed to know. Why waste all that money and not make it half decent to play?
I think it is a great idea, whether it is fun and works to promote the sponsor is another thing but it is good to see attempts being made to better integrate their sponsorship.
Absolute rubbish – how many new consumer/business loans or accounts will this create?
Apart from the subliminal impact (that all brand messaging inherantly has) how will this build brand affinity or encourage me to even consider the ANZ brand?
Experiential needs to be done well to be effective but I cant see how this piece of interactive media is truly engaging for a tennis punter when the execution seems so poor (can she actually hit the ball back?), unnatural and cheesy.
Fail
I think it’s great to see a bank, and any client for that matter, get behind a decent digital experiential idea and give it a red hot go. They can only get better by going through the process and reaping the consequent learnings. Good on anz and Mark.
Hats off to ANZ, Mark and Boffswana to coming up with an innovative idea.
Good to see Australian agencies and a commercial bank taking a leap forward and being innovative. Ian also very impressed by seeing companies in Australia creating digital experiences off computers and into the real world.
Good or bad comments you have done well
Looks fun. Nice work.