Agencies jockey for position as Entain Group pitches combined mega Ladbrokes and Neds account

Calum Jaspan

October 11, 2022 10:59

Entain Australia – which houses bookmakers Ladbrokes and Neds – is pitching its consolidated media account for both brands, Mumbrella can reveal.

GroupM agency Essence, which is due to officially become EssenceMediacom at the start of 2023 is the incumbent on the account, and is thought to be looking to retain the client. The agency was contacted for comment ahead of publishing.

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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