The Real Love Boat ‘didn’t pop like we would have hoped’, but give it time, says Paramount’s head of content following poor launch ratings
The Real Love Boat, as teased in Paramount ANZ’s content slate last week, launched somewhat disappointingly last Wednesday, premiering to 215k metro viewers and 174k the following night. Speaking on the Mumbrellacast Upfront special, Paramount SVP, content and programming, Dan Monaghan, said the program needs more time and a chance.
“(The Real) Love Boat is a really good show, it is also shot in the Mediterranean, so visually it has a stunning backdrop. It clearly didn’t pop in the way we would have hoped straight out of the gate,” he said.