Agency behind Inner West Council rebrand refutes similarities to Droga5 work
The Inner West Council has opened submissions for community feedback on its rebrand and logo redesign, with two concepts being put forward.
For The People, the agency behind the rebrand, has refuted Mumbrella’s suggestion that the first proposed concept resembles Droga5’s work on Coal’s Drop Yard in London.
According to the council’s website, the first concept, ‘life on the inside’, uses “iconic shapes and forms of the area to house diverse expressions of what it means to live in the Inner West, focusing on the cultural, historical and creative diversity of the area.”
The better example of tagline and font similarities that didn’t get much attention from southern media is this
https://www.abc.net.au/news/2018-08-31/nt-boundless-possible-brand-possibly-similar-to-dubai-campaign/10187206
Who cares? Similar brief. Similar buildings. Similar outcome. But different sides of the world.
Agency: “To suggest that exploratory work is a final direction would misrepresent the process.”
Translation: “Shit, we need to start again.”
Client: “the work is taking place externally, we are unable to comment on the creative process to date.”
Translation: “Dont blame us, blame the agency.”
… that generic hipster tropes might look, well, generic?
Why are they wasting money on this? The inner west doesn’t have a branding problem. Look at the feedback on social to see how well this is landing with residents.
Who was it that said there were no new ideas?