Agent99 ushers in California Wines to client roster

California Wines has taken on Agent99 as its new PR and communications agency.

The appointment sees the Sydney-based comms and PR agency – which underwent a rebrand in late August this year –  tasked with bolstering awareness of California Wines amongst Australian consumers, while also increasing their understanding of the product.

Agent99 is expected to accomplish this by way of a campaign backed by the Wine Institute’s California Wine Export Program that leverages media relations activities, consumer and trade events, and industry collaborations to showcase the versatility of Californian wines.