AI, climate change and the age of consumer [ec]centricity
iProspect’s chief strategy officer, Nick Kavanagh, explores why the industry must move from insight to foresight in order to accelerate the growth of clients and better navigate the uncertain future.
It’s exactly 20 years since I secured a place on Carat London’s graduate scheme.
One of my enduring memories of those early days in the industry is an all-staff meeting in a huge, Leicester Square cinema.
At that meeting, the CEO of Aegis Media, Carat’s then-parent company, spoke about an impending “paradigm shift” in the world of media. An event so significant that it wouldn’t just reshape brands and agencies but the fabric of society itself.
