AI generated content doesn’t work – But if it did? The media’s screwed
Generative AI is impacting all industries, including the media. While it may offer some benefits to journalists, former ARN content director and current communications and podcast consultant, Stephanie Coombes, argues it’s ultimately harmful.
Sometimes it’s hard to know when an industry-changing disruptor is knocking at your door. Just ask our friends in the video rental world.
Blockbuster famously turned down acquiring Netflix in 2000 for a paltry $50 million. But when ChatGPT launched? There was no question the world was about to change. We were inundated with apocalyptic predictions, think pieces, excitement, and fear.
Media executives and board members quickly took notice. Yes, these are largely people who just use their index fingers to type, but they could tell this was going to be the next big thing. They needed to be on it. Fast. ‘What are we doing with this AI stuff everyone seems to be talking about?’ they asked.
Oh Dear!