Features

Aimee Buchanan on being the new CEO at GroupM: Straight-up, loyal and ready to get things done

GroupM’s new CEO Aimee Buchanan recently sat down with Mumbrella’s Olivia Kruimel to discuss exactly why she left her role at Omnicom’s OMD to join the WPP outfit, what her main priorities are for the short term and what she wants to bring to the ever-evolving group of agencies.

Olivia Kruimel

December 2, 2021 10:00

When one of the industry’s most respected leaders jumps ship, many will question why, especially when, by all accounts, it looks like they are on a winning streak where they are.

WPP’s posterchild GroupM has had its fair share of change in the past 12 months. Much like the parent company, GroupM’s management in Australia has provided plenty of water cooler chats in the industry since it was announced CEO Mark Lollback was leaving in March.

Since then a number of changes have taken place. Firstly, Sebastian Rennie was announced as chief investment officer, then Yaron Farizon was named CEO of MediaCom AUNZ, and most recently it was announced AKQA Media would be merged into Essence, with Pat Crowley taking on the Australian CEO role.

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Olivia Kruimel

Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.