Qantas CMO Jo Boundy didn’t set out to make Australia cry: watch the latest episode of Roll the Dice on Creativity
The second episode of Powered by Nine’s Roll the Dice on Creativity is live, featuring Qantas’ CMO extraordinaire Jo Boundy. Jo shares her thoughts on emotion in advertising, including how the business pivoted its creative approach throughout the pandemic.
The second episode of Roll the Dice on Creativity has landed. In this episode, host Michele O’Neill is joined by Qantas Group chief marketing officer and CMO of the Year Jo Boundy to discuss the role emotion plays in creative work.
Roll the Dice on Creativity is a brand new show from Powered by Nine, Mumbrella, and Australian Association of National Advertisers (AANA), designed to inspire the marketers and agencies who make some of TV’s biggest advertising moments.
Host Michele O’Neill is on a mission to discover the secrets behind some of Australia’s best TV ads, with advice and examples from Australia’s biggest marketing and creative masterminds.
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Not sure how the State of Origin is labelled Australia’s Super Bowl?
The AFL GF regularly outrates it, and in fact, not a single State of Origin ranks in the top 20 most viewed Australian sporting events of all time.
The writer clearly lives north of Wodonga!