Uber Eats looks beyond traditional media as it expands into new delivery options
Last week Uber launched a new campaign for its new grocery and alcohol delivery service available within Uber Eats. Mumbrella’s Olivia Kruimel speaks to Uber Eats head of marketing (delivery AUNZ) David Griffiths about the campaign and what’s to come for the ever-expanding Uber.
In 2017, Uber launched its first Uber Eats campaign in Australia featuring celebrities such as Sophie Monk, Beau Ryan, Ryan Maloney, Naomi Watts and Boy George discussing what they’ll be eating for dinner via the food delivery platform.
Now, Uber wants Australians to move beyond satisfying their hunger, to use its network of drivers and commercial partners to hand deliver everything from toilet paper to Tonic water, via its new platform: ‘This calls for’.
While the ‘Tonight I’ll be eating’ has seen many iterations since its first launch, with more stars added the line-up – most recently The Wiggles, Uber’s head of marketing (delivery ANZ) David Griffiths says that for the move into groceries and alcohol, it was a deliberate decision to do something different, without the celeb power.
What would really be cool is figuring out how to maintain deliveries in Sydney for food when its raining – had a loooot of last minute cancellations over the last few weeks