‘Strategy is all about sacrifice’ says McDonald’s CMO in the first episode of Roll the Dice on Creativity
Roll the Dice on Creativity is a brand new series from Powered by Nine, Mumbrella and the Australian Association of National Advertisers (AANA). In the very first episode, Nine’s Michele O’Neill is joined by McDonald’s Australia CMO and State of Originality 2021 winner Chris Brown to discuss all things strategy.
Roll the Dice on Creativity is a brand new show from Powered by Nine, Mumbrella, and AANA, designed to inspire the marketers and agencies who make some of TV’s biggest advertising moments.
Join host Michele O’Neill as she discovers the secrets behind some of Australia’s best TV ads, with advice and examples from Australia’s biggest marketing and creative masterminds. In each episode, the guest will roll the dice on a series of topics, ranging from strategy to originality, simplicity, emotion, branding and execution.
In the very first episode of Roll the Dice on Creativity, which you can watch in full below, adland stalwart and chief marketing officer of McDonald’s Australia, Chris Brown, joins host Michele O’Neill in the Powered by Nine studio.
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