Albert founder on the AI apocalypse: ‘We come in peace’
Or Shani, co-founder and CEO of media-buying automation platform Albert, explains why marketers should see artificial intelligence as a friend rather than a foe.
During the 2014 film The Imitation Game, mathematics genius Alan Turing is shown heroically pitted in a race against time to crack the Nazi’s Enigma code.
Over a period of nail-biting sequences, Turing and his team face the insurmountable challenge to crack 159 trillion combinations within 24 hours. Turing saves the day by building a device to do the work for them; and thus the course of World War II is changed – by a machine.
Shani: “You let the machine run all the calculations, but at the end of the day, the human solves the last piece of the puzzle”
However, as Or Shani, founder and CEO of the Albert digital marketing platform points out, there’s much more to the story.
Marketics is the exclusive AU and NZ reseller of AlbertTM – the world’s first and only Artificial Intelligence Marketing Platform
