Aldi introduces animated characters ‘Al and Di’ for back to school campaign

Miranda Ward

January 5, 2015 11:20

Aldi has kicked off its back to school marketing efforts with an animated spot with an animated retail-led spot featuring the characters “Al and Di”.

Created by BMF, the campaign features the characters pasting relevant school related products on the screen.

https://www.youtube.com/watch?v=Op7O2M3zYzM

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Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

Noni 5 Jan 15

Well… That was uninspiring.

Why bother creating the characters at all when they’re basically window dressing?

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nick bartlett 6 Jan 15

I think it is good that Aldi are trying to teach their customers to spell. Well done Aldi.

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