Aldi introduces animated characters ‘Al and Di’ for back to school campaign
Aldi has kicked off its back to school marketing efforts with an animated spot with an animated retail-led spot featuring the characters “Al and Di”.
Created by BMF, the campaign features the characters pasting relevant school related products on the screen.
https://www.youtube.com/watch?v=Op7O2M3zYzM
The second spot sees the duo using a slingshot device to fling the promotions onto the screen.
https://www.youtube.com/watch?v=BqwjpvO1uRs
Credits:
- Client: ALDI
- Agency: BMF Sydney
- Name of Ads: Back to School with AL & DI
- Executive Creative Director: Cam Blackley
- Creative Director & Copywriter: Alex Booker
- Art Director: Sophia Coghlan
- Group Account Director: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Account Manager: Siena Shuttler
- Agency Producer: Jenny Lee-Archer
-
Animation: Red Ape
- Sound Design: Rumble
Well… That was uninspiring.
Why bother creating the characters at all when they’re basically window dressing?
I think it is good that Aldi are trying to teach their customers to spell. Well done Aldi.