Alex Carey fronts Woolworths’ summer cricket TVC, via M+C Saatchi
International cricketer Alex Carey takes to bat in Woolworth's new TVC.
Woolworths and M+C Saatchi have released a new TVC starring Alex Carey, the supermarket’s cricket ambassador.
The 30-second film, titled “Summer of Cricket”, takes viewers to a sun-drenched park hosting a classic summer gathering, complete with barbeque and a game of cricket.
Narrated like a match, the “Woolworths Park Test” sees Carey arrive with a salad before he dons a baggy green cap and takes a swing.
