‘All sizzle and no sausage’: Presto targets Netflix telling Australians to ‘demand more’
Subscription video streaming service Presto has hired Hollywood star Naomi Watts to front its new consumer campaign targeting Netflix in which it tells customers to “demand more”.
“I tell you when I really do become a drama queen, when an on demand service from America tries to sell us all sizzle and no sausage”, says Watts as she exits a private jet surrounded by an entourage, finishing with the line: “Don’t settle for scraps Australia, demand more”.
https://www.youtube.com/watch?v=xP9jYTtC3RA
The claims about premium content for the joint Foxtel and Seven West Media service are centred around its exclusive deal with US giant HBO. Whybin\TBWA Sydney created the campaign.
This is woeful….Isla Fisher for ING Direct woeful.
Sure, but how many people are actually using the Australian Netflix catalogue? Only a handful of people I know do, everyone is on the US on with all the content.
Madness. Strategic error.
I really like it. Netflix AU hasn’t really rocked my boat. Stan on the other hand has great content.
Purchase Unblock Us – Change Netflix Country – Enjoy U.S library.
No need to demand anything.
Like this – clear, strong and populist
Presto, the vegetarian hotdog, no sausage, no sizzle just a piece of stale white bread with a squirt of sauce. Instead of comparing products why not spend the celebrity endorsement dollars on improving your own product?
I really like the ad! But I disagree with the premise that Netflix isn’t giving consumers enough.
I have US Netflix and I really like it. More than I could watch in a lifetime
My favourite use of a celebrity in this space was done for Optus with Ricky Gervais.
Comparing the two together, as they are for comparable products, so same space, same market, same technique, this ad falls far, far, far behind the Ricky ad on my score sheet.
Does it look like a Virgin ad to anyone else or is that just me?
The video quality of that ad on YouTube looks about right for Presto. At least they’re not selling something they don’t have.
First the ING Isla Fisher disaster, now this.
If you want comedic effect, use a comedian.
Watching a Ted talk on the planets right now. Does Presto or Stan have Ted talks? Also the insane amount of Manga?
And….no adds on Netflix…yet. The only thing it lacks is sport, which i don’t really want to pay for anyway. Go the SWANNIES.
Not sure who the audience for this is imagined to be.
Quite surprised by some of high profile names on the credits for this… It’s incredibly poor creative, strategy and insight. Content aside, Presto suffers from a major flaw – it’s streaming is all Standard Definition and unsuitable for a TV above 32 inches. It’s unwatchable particularly in action sequences.
Presto is not a brand that values content and technology. Which is what Netflix does.
If it was truth in advertising, Naomi would be saying “Presto – Foxtel and Seven waited years milking their existing pay and free TV cash cows and failed to invest in building a streaming service with technical prowess and customer awareness. But when Netflix launched in Australia, we scrambled to backfill and think you should join us.”
Contrast and compare this creative to that of the BBH IKEA ad.
Creative requires an idea, not just an angry strategy.
I can hear them crying “I’ll Get You Netflix…” all sounds a bit desperate.
The only one demanding More is presto. $14.95 a month for a crap selection of SD quality content and up until now no HD at all. Netflix AU might not have the biggest library may be “thin” but it is on par with Presto and almost 1/2 the price. Add a VPN and Netflix wins hands down. Followed quite a way behind by Stan which is still way ahead of Presto in its offerings at this time