Virgin Mobile undecided whether ‘Game of Phones’ will return in 2014

Virgin Mobile has not committed to bringing back the ‘Game of Phones‘ campaign next year, despite nearly 40,000 players taking part in it, and 14,500 people entering the telco’s stores as a result.

The campaign, a follow-up to the popular Fair Go Bro with Doug Pitt last year, launched in November and ran for just three weeks, challenging players to steal prizes from each other to become the ultimate champion.

“A lot of the customers who played the game are asking when we’ll be next running the promotion which I think is one of its great testaments to its success. But time will tell, we’re working through our strategy for next year,” Nicole Bardsley, director of Virgin Mobile’s brand and communications told Mumbrella.

“We never like to rest on our laurels and are always looking for the next innovative and creative thing we can bring to market but its a bit too soon to say what we’re doing for next year.”