Alternate Meat Company punks late night kebab buyers

October 19, 2016 8:57

PR agency Poem has launched new vegetarian brand, The Alternate Meat Co., with a stunt featuring comedian Dave Hughes punking late night kebab buyers with the revelation they are eating a plant-based meat alternative.

Backed with a paid budget of just $5,000, the agency created the content piece featuring the poorly disguised Hughes at one of Sydney’s most popular kebab shops taking orders for meat kebabs.

The brand has been launched by Life Health Foods Australia and is a plant-based meat alternative with no cholesterol.

Life Health Foods is rolling the line out in major supermarkets, but is still battling the stigma that meat substitutes are no match for the real thing.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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