Amazon Ads, McDonald’s and Ronald McDonald House Charities: How 2021’s McHappy Day spread from in-restaurant to online – with great results
Amazon Ads’ Kelly Wearmouth on how McDonald’s and Ronald McDonald House Charities (RMHC) used Amazon Ads to successfully enter the online marketplace and reach new audiences.
The pandemic fundamentally changed the way brands operate, particularly when it came to online sales. Amid the peak of the nation’s COVID-19 crisis, with extended lockdowns and social distancing measures, many brands who previously relied on bricks-and-mortar trading had to look at new ways to reach customers.
In the wake of these unprecedented events, Ronald McDonald House Charities (RMHC), McDonald’s, and their agency OMD turned to Amazon and Amazon Ads for its 30th McHappy Day campaign.
Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming, and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.
