American Express launches new creative platform via DentsuMB

American Express, which was named as a principal partner for Sydney Gay and Lesbian Mardi Gras (Mardi Gras) last year, has launched a social and out-of-home (OOH) campaign on the new ‘Express Yourself’ creative platform created by Dentsu Mcgarrybowen (DentsuMB).

Following the launch of American Express’s first Mardi Gras Community Program earlier this week, the campaign seeks to highlight the importance of self-expression in the LGBTQIA+ community and encourage celebration of who people are.

In one of the social spots features LGBTQIA+ activist and fashion stylist Deni Todorovič speaking on their experience on finding love.