Andrew Dalton on Car Expert’s revenue model and why advertising car brands on car sites is a lose-lose
Just months after departing Car Advice, founders Alborz Fallah and Anthony Crawford, with presenter Paul Maric, started their new venture Car Expert. Now Mumbrella’s Zanda Wilson speaks with CEO Andrew Dalton about the site’s revenue model and plans to be mixing it with the bigger sites by the end of next year.
After departing Car Advice in 2019, founders Alborz Fallah and Anthony Crawford, as well as presenter Paul Maric, didn’t take long to get back in the automotive publishing game.
The trio founded Car Expert late last year, a new platform billed an independent, ad-free, informative experience for buyers.

Car Expert founder Anthony Crawford & CEO Andrew Dalton