How to share ideas while working remotely? Special Group comes together on Pinterest
Pinterest is where people go at the start of the project, and advertising creatives are no different. In fact, 85% of Pinterest users say the platform is where they go to start a new project.* In this roundtable discussion, Special Group senior art director Josie Fox and creative duo Jeff Seeff and Joel Grunstein explain why they “can’t imagine how people did advertising before Pinterest”.
As part of the award-winning agency behind Uber Eats, Tourism New Zealand, and Bonds, the creatives share how they use Pinterest to get inspired by the world beyond the adland bubble.
Part of the Creative Exchange series: Inspired work leads to inspired ideas.
Do you find there’s a difference in ideas and reference points between the different generations of creatives?