Ant Keogh’s Kerfuffle joins Asahi creative pitch
CUB’s "Big Ad" creator back in the ring for Asahi roster
The creative force behind some of Australia’s most iconic beer campaigns has thrown his hat in the ring as parent company Asahi Beverages reviews its agency roster.
Ant Keogh, through his new agency Kerfuffle, is understood to be going head-to-head with his former stomping grounds and incumbents Clemenger BBDO and Droga5 ANZ, in the hotly contested Asahi pitch that was revealed by Mumbrella on Friday.
Keogh, the mind behind Carlton Draught’s legendary “Big Ad,” will also face BMF Australia and Howatson & Co, all now in the running for the account.
The thing people need to study about Keoghs work is..as written here…parody. All his work leverage and satirises existing advertising tropes trends and famous moments. And indeed parodies of movies and entertainment. Witness Big Ad which was a parody of British Airways. There’s nothing wrong with it. If that’s what a brand wants. But inventing new things is not his bag.