Nova’s launches national campaign to boost lineup flip
Nova's new brand campaign puts the talent front-and-centre (not featured is Sarah Harris, who will read the news)
Nova is putting its talent front-and-centre in a campaign that coincides with today’s launch of two familiar shows in unfamiliar timeslots: Nova’s fresh Sydney breakfast show, Ricki-Lee and Tim, and the national drive show, Fitzy, Wippa and Kate.
As announced late last month, Nova has flipped its national drive and Sydney breakfast lineups, both of which debut in their new homes on Monday morning.
An out-of-home campaign launches today across Sydney, Melbourne, Adelaide, Perth and Brisbane featuring the two teams, plus other key Nova talent from each market.
The campaign builds off Nova’s brand platform, Don’t Think, Just Nova, which launched last April.
