Anthony Albanese wins the TikTok game: Fabulate
According to research from Fabulate, Prime Minister Anthony Albanese’s TikToks are drawing in more comments and likes compared to Peter Dutton’s and Adam Bandt’s.
The announcement:
In an election campaign where the votes of young Australians will matter like never before, a new analysis of the respective leaders’ TikTok views and engagement has found Prime Minister Anthony Albanese’s TikToks have travelled further and gained more likes and comments. The Labor leader has significantly more likes and comments than his rivals, with views on his videos outpacing Dutton by 6:1 and Bandt 9:1.
Leading Australian influencer marketing platform Fabulate analysed the respective audiences and social engagement of the three leaders’ TikTok accounts: Anthony Albanese (@albomp), Peter Dutton (@peter.duttonmp) and Adam Bandt (@adambandt). It found that not only was Albanese posting far more, but also his TikToks were going much further on average and driving significantly more engagement in terms of likes and comments.
“One of the defining things about TikTok is that it’s not solely your follower account which determines how far your videos go,” said Nathan Powell, chief product and strategy officer of Fabulate. “Clearly the Albanese team have learnt a lesson or two about TikTok and are following best practice on the platform, which is posting consistency and having clear content pillars to message to your audience.
“The numbers they are getting are clearly resonating but it appears to be largely, if not wholly, organic reach. Based on these figures, all three parties should be considering boosting their leaders’ accounts to reach new and engaged audiences, especially those aged 18-24.”
Source: Fabulate
Keep up to date with the latest in media and marketing
