ANZ appoints Leo Burnett as lead creative partner

October 22, 2024 3:12

ANZ has appointed Publicis Groupe’s Leo Burnett as its lead creative agency partner following a competitive pitch earlier this year.

Commencing immediately, the partnership will see Leos help ANZ enhance its brand presence and drive strategic growth through its marketing.

The incumbent, Special Group, held the creative account since 2021, and launched its first work in early 2022. Prior to the independent agency, ANZ worked with long-time partner TBWA\Melbourne, when it was appointed as the global creative agency in 2011.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.