ANZ appoints new head of brand strategy and marketing
ANZ has appointed Sian Chadwick as its general manager for brand strategy and marketing.
Chadwick, who was hired from financial services company IG Group, takes the newly created role resulting from the bank’s restructured marketing division. ANZ confirmed with Mumbrella she will not directly replace Kjetil Undhjem, who left ANZ in July 2022, but Chadwick will be responsible for multiple areas that Undhjem previously covered. Undhjem has since joined Treasury Wine Estates as chief marketing officer.

“geared to being future-focused while improving efficiencies”.
Why not lean into the present and be more efficient?