ANZ joins the fray on the battle of Can’t
ANZ has become the second bank to piggyback onto a teaser campaign believed to be a rebranding for Commonwealth Bank.
The “Can’t” teaser campaign kicked off the weekend, with online ads, a Twitter profile, outdoor and ambient stunts building up to a reveal this weekend.
Despite some initial speculation that Westpac was behind the campaign, CommBank has since emerged as the favourite partly because timings work, with a new ad agency in M&C Saatchi and a relatively new chief marketing officer in Andy Lark.
Heritage Bank was the first brand to try to join the conversation, buying Google search terms around the word “Can’t”.
One has to very careful about one’s pronunciation of “can’t” as the mother superior found in this famous Sound of Music clip. https://www.youtube.com/watch?v=EePtIkuy5lg
“Maria, what is it you can’t face?” says Mother Superior ….
Brilliant. I just hope this “can’t” doesn’t get cheeky.
Great work to ANZ and the other 2 should follow soon.
As CBA – CAN’T be asked, so try someone who lives in your world or maybe the guys who more give and less take, so we all can experience Happy Banking and rely on a bank that you can bank on.
Hahahaha… This CAN’T campaign is such a waste of a teaser, but great cause we can take the PI$S out of it.
OMG. End it already. The suspense is boring me.