ANZ launches ‘Your Game Your Way’ tennis campaign starring Novak Djokovic for Aussie Open
World Number 1 tennis player Novak Djockovic is starring in another Australian brand’s marketing campaign around the Australian Open, leading ANZ’s ‘Your Game Your Way’ push.
https://www.youtube.com/watch?v=v21zfgl3fLc
The Serbian star is one 0f four stories featured by the bank in the campaign which focuses on “creating your own unique path to success whatever your skills or situation”.
Djokovic, one of the favourites for the tournament which starts in Melbourne on January 19, also stars in Jacob’s Creek’s recurring ‘Made By’ campaign for its sponsorship of the tournament, which features a series of videos of him talking about his life.
Nice.
Well done ANZ, Octagon and Milk Money – great content and love seeing brands leverage their sponsorship properties well.