Novak Djokovic teams up with Jacob’s Creek in next phase of ‘Made By’ global push

Tennis champion Novak Djokovic has been named the brand ambassador for Jacob’s Creek as it rolls out the next phase of its ‘Made By’ marketing campaign which kicked off last month, ahead of the Australian Open in January.

The three times Australian Open winner and world number one will appear in a series of videos about his life that will premier in Melbourne before being made available on Jacob’s Creek Youtube channel in mid January.

https://youtu.be/VasWcH5vCTs
The collaboration with Djokovic follows a similar partnership the wine maker had with Andre Agassi.

Jacob’s Creek global marketing director Derek Oliver said: “Jacob’s Creek has a long standing affiliation with professional tennis and Novak personifies the authentic spirit that we celebrate. Both Jacob’s Creek and Novak are proud of what we are ‘Made By’, partnering together we are taking Novak’s ‘Made By’ story to the world.”