Jacob’s Creek plays emotion card with its winemakers at the heart of new brand push
Jacob’s Creek’s has launched a global brand campaign with a TV-led push that puts the people who make the wine and the challenges they face at the centre of the creative, Mumbrella can reveal.
The ‘Made By’ marketing drive, created by Havas Worldwide Australia, follows the launch of a new brand identity earlier this year and will “celebrate the people, places and passions that go into crafting every bottle of Jacob’s Creek wine”, the wine maker said.
https://youtu.be/STnrf0w33wg
TV ads form the central pillar of the multi-million dollar campaign with 15, 30 and 60-second executions to be rolled out. Filming was done at the home of Jacob’s Creek in South Australia.
It looks like a corporate video…like a strategy sizzle reel…so where is the creative expression of it?
Beautifully shot.
Gritty, earthy, real, hard work yes
better demonstrate the premum nature of the wine not really
It’s a bit male and hard edged – in contrast to the delicate/warm feeling that their Andre Agassi Australian open series created.