ANZ continues Mardi Gras sponsorship with name change to GAYNZ
ANZ Bank has unveiled its latest Mardi Gras sponsorship effort, taking its GAYTMs to the next level by transforming the entire Oxford St branch into a Baroque-inspired “GAYNZ”.
The campaign, created by Whybin/TBWA, is the bank’s third installment of its GAYTMS series and marks the bank’s 10th anniversary of sponsoring the Mardi Gras.
The GAYNZ branch is a baroque-inspired celebration of LGBTI culture. It features two new GAYTMs, ornate walls, a marbled floor and 16 unique, hand-painted murals inspired by the LGBTI community.
Chair of ANZ’s Australia Division Diversity Council, Mark Hand, said: “Diversity, inclusion and respect is an important part of what we do at ANZ so we are particularly proud of our partnership with Mardi Gras, which started because our staff passionately believed in supporting the cause 10 years ago.
ANZ now associates LGBTI with gaudiness.
Good to see even the AE gets the credit too….lol
I want to like this, but can’t. It’s jumped the shark.
@Freddie, I think that’s spot on. Shows that an annual event probably can’t just role out variations of a theme each year when it comes to activations – even those that started off well like the GayTM.
I will not take any of this seriously until someone changes their name to Mark Hand-job.
Here is a novel idea how about a bank managing customers money and reducing fees rather than selling ideologies
They should just be done with it and brand all the floats. Seems inevitable.