AOL’s digital prophet: Australia is just a ‘mid-sized audience’ for Huffington Post

Shing

AOL’s digital prophet has admitted the company sees Australia as a “mid sized audience” for its Huffington Post brand and said he does not understand why there is not more innovation going on here.

Speaking at an Exponential event in Sydney last night David Shing admitted the much-mooted launch had not happened yet because “The truth is with 22m people here it’s a mid-sized audience for us,” but the Australian added “I do advocate for it”.

Last month HuffPo’s general manager Koda Wang told Mumbrella the site would be a market leader in three-to-five years here, and said it was in the process of finding a local publishing company to partner with., whilst Inception Digital Media has been appointed to head the sales function for AOL here.