APN Outdoor ups Adshel bid to $540 million

The bidding war for Adshel has taken another turn with APN Outdoor increasing its bid to $540 million this morning.

APN Outdoor’s bid is an increase on its $500 million offer last month, which followed Ooh Media’s $470 million bid for the company a few weeks earlier. 

The revised offer sees APN offering 54.1 million shares, valued at $310 million, and $230 million in cash for 100% of the HT&E owned company.

In its announcement to the ASX this morning, APN Outdoor – itself subject to a $1.2 billion takeover bid from French out-of-home giant JC Decaux – said it will fund the cash component of the offer by taking on further debt.

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