JC Decaux offers to buy APN Outdoor for $1.1 billion
The will-they won’t-they takeover game between out-of-home advertising companies operating in Australia continues, with French-based outfit JC Decaux submitting a non-binding proposal to acquire 100% of APN Outdoor for $1.1 billion.
The proposal comes as the outdoor industry looks to consolidate, with a merger between two of the biggest local players – APN Outdoor and Ooh Media – being rejected last year by the competition watchdog, and both companies subsequently bidding for Here There & Everywhere’s street furniture business Adshel.
The proposal is subject to due diligence and regulatory approval
APN refuses to support a democratic process.
JC Decaux decides to buy them.
The white Australian old boys club continues (with a hint of Frenchy)
This is fantastic. I’ve been quietly waiting for Decaux to step up and take the OOH throne for years and now they have a real shot.
Look out oOh!, le billboard e sous-vide!
This is going to take the business
From 150 to 500 mil
This direction pretty much confirms where the City of Sydney contract is headed.
You don’t throw these numbers into the market on speculation alone.
The race is now on within Town Hall to find the leaky tap.
@Inside info
Lolz