APP: ‘hear firsthand about our commitment to sustainability’, Greenpeace: this is greenwash

Controversial paper company Asia Pulp & Paper has launched a press campaign that invites readers to see how the firm operates and “hear firsthand about our commitment to sustainability”.

The ad, which is running in newspapers including The Sydney Morning Herald today, announces the launch of a program offering those “interested in forestry, paper production and the environment the opportunity to see our operations in Indonesia for themselves”.

The news comes four months after APP’s Australian arm Solaris was caught astroturfing around a story about a Solaris campaign defending its activities in Indonesia and a video of a captured tiger on land Solaris had been developing.

Greenpeace campaigner Reece Turner, who was referred to as ‘scum’ by Solaris astroturfers, said in a statement: