‘Scum’ attack on Greenpeace campaigner linked to paper company Solaris
Days after Solaris took out full page ads claiming it wanted to engage constructively with Greenpeace over protecting Sumatran tigers, computers linked to the paper giant have been used to post abusive and personal comments about the campaigning organisation, Mumbrella can reveal.
The comments include calling a Greenpeace campaigner “scum” and suggesting that management of superstore chain IGA who hail from overseas should “go home” after cancelling a contract with the paper company.
Greenpeace put IGA in the firing line last month after a tiger died on land owned by Solaris owner Asia Pulp & Paper.
epic smackdown.
beaten into a pulpy mess
Woaw Nelly! That is some serious corporate craziness!
i am using a psuedonym but only because I’m scared of these whackos getting on to me….
for the reocrd i’m no chamion of Greenpeace but i have met Reece a number of times and whilst he is a bit of a he man (cripes you should check out his guns) – he has been to indo forests many times, knows his stuff backwards and is also a very reasonable and charming man (or so my wife says)
sounds like a classic case of muppet land @ solaris though!
was the PR man in Indo trying to release those tigers solaris have been trapping?
typo – IPA or IGA?
Thanks anon – typo sorted.
Cheers,
Tim
nice piece of investigating mumbrella – great to see
Okay – At what stage does a PR agency say – “You know what this is not good for our brand” too often agencies like PPR see short term dollars rather than long term damage. PPR in defending APP / Solaris have sold out to the dollar and cheapened their brand – I wonder how their other larger brands feel about them representing what seems to be a dishonest organisation.
Bravo Mumbrella for the IP address investigation.
I ain’t no tree hugger but in this case give me Greenpeace over APP/PPR any day.
Go the Tigers !
I’m thoroughly disgusted by this corporate bullying by Solaris.
What products can we boycott?
LIVI
I’ll be emailing them to voice my feelings:
info@solarispaper.com.au
it seems to me that the points made by Solaris are fair – if true.
From what I have read, it seems the company was not responsible for the tiger dying and that Greenpeace was maybe using the tiger trap to sell some memberships, donations etc.
On the other hand, those who expected the cameraman to rescue a tiger may be kidding themselves a bit. it may just be fear and not a conspiracy by Greenpeace as some allege. After all, who is going to go up to a tiger in a trap and undo the trap and risk getting clawed to death.
I mean , who carries a tranquilliser gun and darts with them. I am guessing the only options the cameraman had were to film it or maybe to kill it if they were armed with a normal gun. Killing it would have been far more humane than filming its death, but I guess that wouldn’t sell the cause.
If people lost jobs here in Australia because of Greenpeace’s seeming false tying of the tiger death to the paper company, then you can understand the paper company employees being a tad pissed off.
Losing one’s job is not good, so i don’t think its the end of the world if a few people from the company vented a little bit – hey it’s probably natural.
Ad& media agencies use multiple postings here all the time – you see it when all the defenses come right after an ad or a strategy gets reviewed badly.
Most of us here are adults and assume the practice goes on here as it does on the wider internet.
It’s not the end of the world.
P.S. I do not work for the paper company (sorry I am too lazy to scroll up and see what their name is again Solar? or something like that)
P.P.S. if i were a local villager in the area, I would probably be setting traps too. It’s easy to say one should protect tigers when one lives thousands of miles away from them. If you or your children risk being tiger food, you may change your opinion on protecting them. (see https://www.youtube.com/watch?v=BvvdOOTeJUk)
It seems monumentally stupid of Solaris to enable this so trackably.
It seems in spite of Greenpeace’s cretinous stance, they have managed to lose themselves any high ground they may have had.
It still doesn’t answer how Greenpeace think their own greenwashing will make a difference, but that’s almost moot.
You’d wonder how many anti-government callers to likes of Alan Jones and the other rabid talk back hosts are actually employees of large corporations or are contractors of their PR companies.
Samantha, you think it’s okay to attack an individual through hidden names?
This company have acted disgracefully.
Good on Tim for exposing them.
Good on IGA for giving them the boot.
Great reporting, and if this nasty reposnse is typical of corporate tactics via social media, please keep investigating etc.
I appreciate that this is a shoddy bit of PR that deserve our mocking, but I’d question whether it’s wise to tell your blog’s users that you are willing to trace and publish their IP address locations. It’s not the best way to encourage visitors.
Hi Disgusted with Solais
I think on the internet you never know who is who, so I just assume no-one is who they say they are generally and if they are, well that’s a plus.
Hi Grant,
We do point out in our privacy policy that where people attempt to mislead our readers about who they are, we reserve the right to make them aware of it.
Cheers,
Tim – Mumbrella
Samantha- respectfully disagree with every justification for personal attacks via the internet you make here. If the Solaris employees had done this from home, I guess that’s different- but it’s still idiotic considering their offer to talk to Greenpeace and work together on this. Obviously Solaris have no intention of following through. Consequences will never be the same! Great sleuthing Tim.
Grant, while I appreciate where you’re coming from, I think you’d have to be pretty naive not to realise that every time you interact with a website your IP address is recorded.
If you’re going to not just visit a site but also leave a comment and contribute to the discussion, you’ve got to be prepared to stand by your point of view and not hide behind the perceived anonymity of the internet.
I wouldn’t even wipe my arse with anyone from Solaris management let alone their toilet paper.
Greenpeace is every bit as big a spinner as any major corporate. They don’t hesitate to iresponsibly trash corporate brands to garner headlines, so don’t drink their Koolaid without thinking about the allegations first. It’s a pity that any highground was lost through the actions of one or a few imbeciles at Solaris. With judgement that poor, (not to mention abominable writing skills) the offenders should no longer be employed by that firm.
>>I wouldn’t even wipe my arse with anyone from Solaris management let alone their toilet paper.
Care to give us the brand names – just so we know.
This behaviour is nothing short of astroturfing and if Solaris have been advised or encouraged in any way on this, serious questions must be asked.
Tim (quite rightly) has continually demonstrated his willingness to call out astroturfing on this site, so it is a bit naive or silly to think you can get away with it.
I’d like to publicly point out that this behaviour is not indicative of the whole PR industry or indeed the other stakeholders who have been involved in this wider issue.
The role of responsible and transparent Communications consultants is to not only advise on downstream communications tactics during an issue such as this, but on upstream business processes and decisions informed by listening and engaging with relevant stakeholders. I’m proud to say Text 100 played that role with our client and Greenpeace over this wider issue. And will do so again should we be asked to.
Astroturfing has no positive place in communications, PR or lobbying and we must call it out and condemn it if we see it.
One also shouldn’t overlook the collective, yet personal, emotion of employees.
Not supporting the ungainly attacks per se, but…
…if a questionable, manipulative campaign (which this is) has been waged against your employer, resulting in the likely loss of your job, you might reasonably want to put in your 2c about it. Is that so wrong, even if from your workplace?
A thorny conundrum, that doesn’t seem as clear-cut as a blunt “astro-turfing” label.
Mumbrella’s view on this is quite important, as they chose to out the posters, but I’m unclear if this was for the “misleading about identity” or “defamatory” policy call-outs.
If careless in such actions, Mumbrella itself may be exposed to defamation claims…
Samantha…are you for real about villagers killing tigers?
It’s large corporates clearing thousands of square kilometres to plant whatever…palm oil, plantation timbers, etc. That’s the issue, not the odd villager killing a tiger. If that is what happened.
There are currently about 5,000 tigers left in the WORLD. People? Oh, about 7 billion!
So Joey are you saying that because theres more people then tigers the local villagers shouldnt be setting traps ? Let the kids get eaten because theres so many more of them ?
If greenpeace didnt blame APP for a trap that was most likely set by villagers, then that particular article would have never been written. if the lies werent written, then solaris staff wouldnt have felt offended and decided to stoop to the level of greenpeace.
and if none of that happened, then some poor kid would probably be lunch right now for a hungry tiger. but like you said joey, there 7 billion people and only 5000 tigers. let the tigers eat hey
The Tiger is a furphy.
Greenpeace need to outline what they are proposing as a solution, rather than this discombobulating emotional bilge.
I think it is fine to name and shame “blog hoons”.
I have a couple of aka’s; I try not to be spiteful, nor malicious.
I cannot belive that people at Solaris did this – unbelieveble. Mind you for a company willing to tear out the lungs of Indonesia; perhaps, sadly, I can…
Always best to run some checks before you run your mouth.
A greenpeace campaigner attended the scene on the final day of the tiger’s life, with forest rangers. “Recently word came to our Greenpeace office in Indonesia that a Sumatran tiger was stuck in an animal trap … It was trapped for six days in total without food or water. After a week of suffering forest officers arrived to evacuate the tiger – but it was too late. The tiger died during the rescue attempt.
Zamzami, a Greenpeace media campaigner, traveled to the area with the rescue team as an observer, and was present for the tiger’s last few hours.” (from http://www.greenpeace.org/inte.....log/35859/ ). the tiger died over a number of days while APP staff clear felled old growth rainforest just a few km’s away. – Also, solaris has choices – it’s toilet paper, why on earth would you be making that from old growth rainforest trees? why not use plantation timber sources or even better recycled paper? How ridiculous is this situation! the brands are black and gold and signature. and BTW there are only about 400 sumatran tigers left in the wild.