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Are Media appoints new GM for Australia’s biggest magazine titles

Are Media has appointed Jocelin Abbey to the new role of general manager of its homes and lifestyle titles, tasked with overseeing a stable that includes four of the five most-read paid magazines in the country.

Abbey will drive the omnichannel growth of the company’s titles, which includes major print titles Better Homes and Gardens, The Australian Women’s Weekly, Australian House & Garden, Home Beautiful, Belle, Country Style and Homes to Love. The first three of those titles have a combined monthly readership of over 3.7 million Australians, according to Roy Morgan’s most recent numbers.

Are Media has been slowly moving these brands online. In September 2023 the Australian Women’s Weekly came online for the first time in its 90-year history. Last May, the company launched digital marketplaces under The Australian Women’s Weekly and Home Beautiful brands. This year, The Now To Love website will be transformed into a more focused digital extension of Women’s Day, and the TV Week website will be relaunched. A number of new verticals will also be added under the Women’s Weekly banner: Travel With The Weekly, Read With The Weekly, and Money With The Weekly.

Abbey previously worked as head of audience development at Mamamia, director of growth at Guardian Australian, and head of marketing at ABC. A press release announcing this role notes she also “successfully bridged content, creativity and commerce” in roles at Yahoo and Nova Entertainment.

Jocelyn Abbey

Sally Eagle, Are Media’s director of content praises her “deep expertise in media transformation, content, and audience engagement” in the media release, noting her “proven track record in building high-performing teams and delivering sustainable growth through omnichannel strategies.”

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