Are Media boosts digital audience with Dotdash Meredith ad deal

Are Media has signed a deal with US lifestyle publisher Dotdash Meredith to sell ads on DDM’s digital properties, bringing Are’s ad network reach to more than 10 million people (14+) according to Ipsos data.

The deal rolls in the Australian audiences of DDM properties such as People and Allrecipes to Are Media’s lifestyle stable, which includes The Australian Women’s Weekly, Better Homes and Gardens and Woman’s Day. This is for advertising purposes only: there is no editorial tie-up, and the US sites retain their dot com addresses.

Jane Huxley