ARN boss Ciaran Davis: ‘Today is inauguration day’, Kiis aims at 25 – 54 demo
ARN is set to spend $2m on a massive publicity campaign around Sydney to promote the new Kiis1065 brand which went live with the first Kyle and Jackie O show at 6am today, with CEO Ciaran Davis saying he expects the Sydney radio market to be “the most competitive” he has seen anywhere in the world this year.
Speaking to key advertisers and press at the North Ryde studios this morning Davis pledged the group would have the number one and number two breakfast shows in Sydney by the end of the year, with the new show on Kiis and Brendan Jones and Amanda Keller’s Jonesy and Amanda show on sister station WSFM.
He told Mumbrella the music mix, previously a closely guarded secret, will be younger and more contemporary than Mix aiming at 25 to 54 year olds, but not taking on rival stations aimed at 18-25 year olds as. Kyle and Jackie O will reach that audience because they are very broad, he said, which along with focused and targeted music “will create a good mix”.
Describing the speculation before and after the move of the star duo from 2DayFM last year, and the announcement of the rebrand to Kiis1065 as the “presidential election” Davis described today as the “inauguration”, adding: “Kyle and Jackie O is going to be a successful show.
So will Ciaran resign if they aren’t 1 and 2 by the end of the year?
So far the funniest part of the show was when Kyle said 2day fm
That TVC is embarrassing! Can’t imagine that Jackie O would be very happy with how they have made her look!
Didn’t ARN just take a show from another network? What’s exciting about that?
They’ll have the number 1 breakfast show by the end of the year?? Are they planning on buying 2GB?
They will reign again and straight away I think.
Story says it all. ARN have to spend $2M to get listeners. Anyone can buy their way in to ratings. Kyle is old and out of touch and he outgrew the youthful 2Day. I hope yesterdays jock enjoys playing yesterdays hits.
oh dear. someone said the show was so ten years ago. the ad looks positively “vegas.”
Don’t care!
Same old @#$%
Good grief, Kyle looks incredibly stiff in that TVC…where’s the ‘irreverent’ D-grade Stern schtick that has earnt them so many loyal fans? (well some anyway).
Very unflattering dress on Jackie.
I just hope they keep the same music programming on KIIS as they did on 106.5. It was the only station that didn’t cause fights in the car between the adults and the kids.
So how long before Mix in Melbourne becomes Kiis?
If I were the White Stripes I’d be asking why did they rip of our “Seven Nation Army” film clip idea???
Breakfast radio? Huh? Zzzz. Vile Kyle and Jackie Zero are merely puppets. Radio as a medium Is gone.