Arnold Furnace aim to re-position Rest Industry Super in new brand campaign as ‘fund for life’

Arnold Furnace has unveiled a new brand campaign for Rest Industry Super which aims to position the brand as the “fund for life”.

The campaign, which runs across TV, out-of-home and digital, features a young couple making typical teenage “questionable” decisions before following them through the 70’s and 80’s to present day where the couple’s “questionable” decisions are revealed to have been some of the best they’ve ever made as they are seen to begin enjoying their retirement.

Arnold Furnace ECD Tom Spicer said in a statement: “The campaign draws a parallel between the couple’s decision to choose Rest when they were young with the other good decisions they made early in their lives. Chloe and Archie’s campaign is a fresh approach that repositions Rest as a fund for life by showing that some of the decisions we make in our youth actually can turn out to be our best.”