Snail mail banking features in new ANZ ad

ANZ has launched a new ad campaign that encourages its customers to opt for online statements as an easier way to do banking.

The ad, developed by marketing agency Cubed, lists a number of common problems associated with paper statements, such as weather and animal damage, before providing a step-by-step guide to electing online statements on the bank’s website.

https://www.youtube.com/watch?v=2EgiUltwS4U

Senior manager of communications strategy for ANZ, Kirsty Tucker, told Mumbrella the option made it easier for customers to switch paper statements off.