Arnott’s introduces ‘The Shapesons’ with specialised song in latest campaign
The Shapesons, a family who loves eating Shapes, are fronting a new campaign for Arnott’s which showcases the brand’s Shapes varieties.
The new ad, which features a specialised song about the family, showcases the lives of Kristen, Rob, Isaac, Lara and Clementine Shapeson, who enjoy eating shapes everyday.
Each family member prefers a different type of Shape, be it a new flavour, an original, or a ‘light and crispy’ edition.
bring back original cheddar shapes you dogs
This may be my favourite comment on any Mumbrella article, ever.
amen!
Can we please vote for the worst managed brand in Australia. Please.
Or at the very least mark ritson destroy this in a column.
The makers of this agency and client have no idea None. About how advertising works. Shapes is a bloody strong brand. You’ve held onto nothing. And created nothing for the future to hold onto.
Stop trying to kill this brand.
Is this the same agency that did practically the same idea – there’s a flavour for everyone – for Smiths Chips? https://www.youtube.com/watch?v=Z-PAl12opDc
What an unfortunate looking family, puts me off buying this product