Arriving at Mumbrella
Mumbrella’s new editorial director, Hal Crawford, takes the helm today. Having previously done two of the biggest editorial management jobs in Australia and New Zealand, he explains why he’s so keen on this latest challenge.
When I worked at a newspaper, I didn’t know anyone in the sales department. I was in a closed editorial system that viewed itself as the centre of the universe. As my career progressed, my orbit expanded in increments. I came to see there were other systems that also viewed themselves as central.
Of these parallel worlds, the one I distrusted most was marketing. It all seemed like smoke, mirrors and wankers. I was contemptuous, without actually knowing what I was contemptuous of. You may think I am exaggerating the extent of my ignorance. I am not.
One day, my boss got sick of my attitude.
