Artificial intelligence is the ‘vibe check’ advertising has long needed
June Cheung, head of JAPAC at Scope3, offers a big-picture take on how advertising could evolve past legacy infrastructure with smarter systems, built on agentic AI systems that can understand a brand’s required tone, context, and cultural fit.
Imagine if your media plan could read the room – not just demographics or keywords, but the actual vibe of your brand. That’s not some futuristic fantasy. It’s the foundation of a smarter, more intuitive media ecosystem already taking shape.
As we enter the era of agentic advertising, which is transforming the industry, artificial intelligence is no longer just automating workflows or generating copy; it’s changing how, where, and why ads appear. For the first time, brands can unlock a level of strategic control once reserved for human planners, with AI capable of understanding tone, context, and cultural fit.
In short, this is the vibe check advertising has long needed.
