How marketers can win tonight’s State of Origin
Tonight, footy fans are flying into Sydney, tuning into live streams from the couch, and packing out pubs to watch the State of Origin. Big sporting events offer a unique opportunity to engage audiences – not just during the game, but throughout the entire lead-up. Ben Baker, managing director APAC, Vistar Media, explains.
Tonight, the nation is once again divided — and united — in its love for footy. Whether you’re backing the Blues or the Maroons, one thing’s for sure: everyone will be tuning in.
However, Origin is just the beginning. This winter, Australia will be the stage for some of the year’s most electrifying sporting events, from the return of the British and Irish Lions Rugby Test Series to the intense rivalries heating up the NRL and AFL seasons. Brands now have a powerful, timely opportunity to engage passionate sports fans in real time with dynamic campaigns that respond instantly to game schedules, team match-ups and live scores. This ensures every fan experiences the thrill as if they’re right there in the front row, making every moment count.
With sports fans on the move and constantly consuming content, a critical challenge for marketers is how do you capture attention across these shifting moments, in a way that’s smart, scalable and aligned with what fans actually want?
