‘As per my previous email’: Spotify plays on life’s joys and frustrations in global campaign

May 1, 2019 10:07

Spotify has revealed its latest brand marketing campaign, providing soundtracks to some of life’s every day moments such as eating toast on your way to work, lacking your morning coffee and sending a passive aggressive work email.

The campaign was inspired by ‘meme culture’, showcasing the ways Spotify users interact with each other and the world.

At the end of 2018, Spotify’s campaign focused on news and current events, referencing a ‘ScoMo Mixtape’ playlist.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

June Sauvaget Playlist Spotify

3 COMMENTS

Serge 1 May 19

“cultivate relationships cultivating moments of discovery”

ace copywriting from the CMO of one of the biggest consumer brands in the world today

gob-smacking

User ID not verified.

Mirror mirror 2 May 19

The humanness of Spotify’s brand vs that self serving credit list…

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Maccers 3 May 19

Chris Doyle. Living Legend.

User ID not verified.

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‘As per my previous email’: Spotify plays on life’s joys and frustrations in global campaign

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